Food is not just a hot topic in design and cutting edge creativity today, but also an enormous industry with changing standards and perceptions. crEATe. Eating, Design and Future Food investigates recent trends and visual developments within food, design, hospitality and packaging design.
Based upon research by trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory, this sourcebook documents and illustrates manifold examples and concepts that are the driving forces in contemporary food, both influencing and inspiring today’s visionary chefs, designers, and consumers.
Six extensive chapters shed new light on the central topics and various approaches relevant in contemporary food with incisive texts including profiles of visionary creatives accompanied by visuals. The book starts by examining the treacherous landscape of food politics with environmental and production concerns in &lFood Activists&r. It then explores the return of &lWholehearted&r home-style cooking, the sophisticated choices of nutritional &lSmart Food&r and &lPackaging&r confronts new challenges in delivering high impact aesthetic and brand experiences while being cost effective and sustainable.
