Artist book in an edition of 1000 copies.
In an extension of his 2001 Venice Biennial pavillion for Japan, Masato Nakamura has produced 1000 sets of plastic, accordion-style screens featuring McDonald’s golden arches logo printed on them.
The formula-like title QSC+mV is a clever play on a McDonald’s mantra: “Quality, service, and cleanliness makes value.”
Our copy is in perfect condition.
